A problem well stated is a problem half solved.” Charles Kettering
(Charles Franklin Kettering was an American inventor, engineer, businessman, and the holder of 186 patents. He was a founder of Delco, and was head of research at General Motors from 1920 to 1947)
What is a value proposition: A innovation or feature in the product or service that promises a value to its customers to be experienced with use of that product, feature or service.
In easy word: it is positioning statement that explains what benefit company provide for it’s target customer and how uniquely well it will deliver that benefit.
Why it is needed: A good value proposition is needed to make customer like, use and pay for the product, service or a feature.
How do you frame the value proposition that appeals and generate success in the market
1. It addrersses on target segment that is large, has a pain and Click here to Read more