Knowledge Snippets on Sales & Marketing

Cricket in Indian subcontinent is something people will die for - literally such is passion for this sport in this subcontinent that when cricket matches are going on you will see empty streets, people glued to TV sets, crowds in front of electronics shops watching TV, people walking on road holding radio sets by their ears and discussions which are equally passionate at offices, at pan shops (small shops at square that sells Tobacco)

With time this passion in the public has grown and today’s corporations have made successful attempts to take out the money from the pockets of the crowds. Cricket in Indian subcontinent sells more than any other sports. Look at these figures: Today the BCCI annual revenue may be close to 3650 Million rupees. The current auction of IPL for 8 teams generated 720 Million USD. BCCI is said to have made over 1 Billion on TV rights itself. Remember 10 years back the BCCI accounts were in red. BCCI is expecting to generate 1 Billion USD (including annual contracts) by the launch of IPL. Apart from BCCI top Indian cricket players are sitting on the goldmine.

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I had written earlier a post on the war on standards. Recently this topic is was again in news . A recent news on Toshiba's corporation announcement that Toshiba will stop making HD DVD players and recorders is going to have a major impact on media industry. So we see history being repeated again this time we see sony has learned from its mistakes from Betamax launch. So what are the implications and what are the lessons learned?

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My Comments on the article in Business World  Volume 27 Issue 23.
For the week 30 October- November 2007,
Released on 29 October 2007.

War for standards is not new, Edison versus Westinghouse in electricity, Sony versus Matsushita in videotape players, 3Com versus Rockwell and Lucent in modems are some of the famous ones. Standards in technology space are in context to the development and its use.

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Rural marketing presents interesting challenge to a marketer. Different social, cultural and psychological aspects present new challenges in Rural Marketing. I would like to segment these aspects into 4 areas, this would help to characterize the rural marketing and tackle the issue in the focused manner.

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Engineering Outsourcing services are new discussions points among the outsourcing experts. This article is the response to question asked in www.linkedin.com. I had given some pointers on ESO markets and opportunity for Indian companies in this market. There was earlier some articles on the subject by PTI. You can read it in the following link Engineering services: Big outsourcing opportunity. Please do click below to read more.

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Management program on Marketing with Harry Beckwith 6th Sept 07 (Mumbai) and 7th Sept 07 (Bangalore)

Harry Bechwith is coming for a seminar to be held on 6th and 7th September at Mumbai and Bangalore respectively. Check out agenda of program. Click here

Harry Bechwith is well known author on marketing subjects and have written books like (Click on book names for more details)

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Fast developing technology, more informed consumer and government regulations are forcing product designer and marketers to consider the environmental aspects of product and market. The Term "Green marketing"or "Environmental Marketing" is much written about subject today. However, green consumer and green marketing remain equivocal from product and market perspective. Continue Reading »

This is the comment I have made at Businessworld website. You can read this article" Small Car, Big Dreams" in Business World Magazine : Volume 27 Issue 11. For the week 30 July-31August 2007 http://www.businessworld.in/content/view/2199/2297 This small car is more than a big dream for Ratan Tata and it presents new dimension for the Ratan Tata's flagship company TATA Motors. Ratan Tata being a business visionary understands the importance of small car projects not only in terms of the revenues it brings to Tata Motors, but its influence in term of organizational culture, Branding, Supplier relationship and Marketing systems.

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Here is something latest and different than marketing for a change. This is latest water color creation I made it for my home. Haven't been able to put it on frame, Some Friends suggested to post it my blog, so here it is. I hope you will enjoy it.

Recently I read an interesting article on the marketing of Open Source Software. Author claims marketing of open source software is marketing in its purest form. Well I must say it is statement in its purest form. However, some points made in the article seems interesting. The fact that open source software projects are great involvement for the developers and not for the general users certainly drew my attention. Author reminds marketing is not advertising nor it is telecalling. He feels generally people think; marketing is all about conning people, making people buy what they don't need. I feel failure of marketing is evident when it fails to stops the organization to produce or promote something people don't want buy. Continue Reading »