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Quote of the Day

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands — Peter Drucker

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Authored by Sudeep Gupta under Category Business on 2014 11, 07

7 distinguishing aspects of a great value proposition

A problem well stated is a problem half solved.” Charles Kettering

(Charles Franklin Kettering was an American inventor, engineer, businessman, and the holder of 186 patents. He was a founder of Delco, and was head of research at General Motors from 1920 to 1947)

What is a value proposition: A innovation or feature in the product or service that promises a value to its customers to be experTargetienced with use of that product, feature or service.

In easy word: it is positioning statement that explains what benefit company provide for it’s target customer and how uniquely well it will deliver that benefit.

Why it is needed: A good value proposition is needed to make customer like, use and pay for the product, service or a feature.

How do you frame the value proposition that appeals and generate success in the market

1. It addrersses on target segment that is large, has a pain and Click here to Read more

Authored by Sudeep Gupta under Category General on 2014 10, 28

A rose flower in water color

A Rose flower in watercolor completed last week, trying to learn better. Hope you will like it. Please keep on commenting.

A rose flower in watercolor

A rose flower in watercolor, 9′ x 12′

Authored by Sudeep Gupta under Category General on 2014 08, 13

A cottage in the field- A watercolor painting

A-cottage-landscape-in-watercolor

One more painting in water color, this one is a landscape depicting scene of a cottage on the field

Continue reading A cottage in the field- A watercolor painting

Authored by Sudeep Gupta under Category General on 2014 08, 13

A set of flowers in Watercolor

Flowers-in-Watercolor-Painting

My latest watercolor painting; A set of flowers in Watercolor

Continue reading A set of flowers in Watercolor

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