More than ever, marketers are being pressured to deliver hard data on how their efforts increased the company's bottom line. In these days of lean profits and leaner budgets, a focus on metrics can mean the difference between a marketing department that's considered highly valuable and one on the brink of extinction. Three primary […]
Knowledge Snippets on Sales & Marketing
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Archive for December 3rd, 2006
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The first panacea for a mismanaged nation is inflation of the currency; the second is war. Both bring a temporary prosperity; both bring a permanent ruin. But both are the refuge of political and economic opportunists
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