Knowledge Snippets on Sales & Marketing

My Comments on the article in Business World  Volume 27 Issue 23.
For the week 30 October- November 2007,
Released on 29 October 2007.

War for standards is not new, Edison versus Westinghouse in electricity, Sony versus Matsushita in videotape players, 3Com versus Rockwell and Lucent in modems are some of the famous ones. Standards in technology space are in context to the development and its use.

Standards should act as framework for multiple installations and encourage the collaborative effort, give better features, complement and interoperate with the exisiting techonologies including open source . Any organization that have proprietary rights on the technology and tries to promote as money making platform it as standard has tough  time making it acceptable. Microsoft is most easy example to quote in this context.,

Christensen (click here) in his book observed that when a technology space has not matured, and the technology isn't "good enough", the vendor that controls the entire delivery process has an edge.  Once the vendor starts to over deliver on customer needs in an attempt to delight customer or secure it place in market more firmly, it happens with many customers that they don't want to pay for new innovation, then there is a call for standardization in the market place.  At this point, the component players can get involved, and tightly integrated innovation no longer wins the day.