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Sudeep Gupta posted this in Business, Marketing on March 29th, 2010

An inspirational thought on innovation and entrepreneurship

When tolerance is norm everyone flourishes, Tolerance breeds trust & trust is the foundation of innovation & entrepreneurship

World is flat

Recently finished reading this book. A fantastic book, though it covers more or less what we know. But the perspective in which it makes you to think is excellent. [...]

Sudeep Gupta posted this in Business on March 23rd, 2010

Dr. Seuss cat-z in business

Dr. Seuss- Cat in the Hat
Image links to book details

If you would have read the children book on Dr. Seuss “The Cat in the Hat” and The Cat in the Hat Comes Back” about the mischievous cat, wearing a tall, red and white-striped hat and a red bow tie. I am sure it is a story nobody will forget lifetime. I see some similarities in today’s business, there are guys who went out of company or executive roles and came back to accomplish the mission. And they did!

In the book “The Cat in the Hat Comes Back” the little cat messes up the whole thing as cats A removes the Hat, CAT B comes out and as CAT B removes the hat Cat C comes out and Click here to Read more

Sudeep Gupta posted this in Marketing on March 22nd, 2010

Negative Customers Reviews and Peter Pan Effect on sales growth

Creative Commons License photo credit: tipoyock

I am sure most of us have read of Peter Pan in our childhood- A character created by famous Scottish novelist and playwright J. M. Barrie . In his novels Peter Pan has been depicted as a child which never grows to adulthood and has magical powers. So I thought of coining a term Peter Pan effect on sales growth.

We are all aware the capacity of word mouth of publicity, it is strongest way of publicity. Today’s consumer has the power Click here to Read more

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