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When tolerance is norm everyone flourishes, Tolerance breeds trust & trust is the foundation of innovation & entrepreneurship World is flat Recently finished reading this book. A fantastic book, though it covers more or less what we know. But the perspective in which it makes you to think is excellent. [...] You can share on
% No comments  Tags: book, entrepreneurship, Innovation - Sudeep Gupta posted this in Business on March 23rd, 2010
If you would have read the children book on Dr. Seuss “The Cat in the Hat” and The Cat in the Hat Comes Back” about the mischievous cat, wearing a tall, red and white-striped hat and a red bow tie. I am sure it is a story nobody will forget lifetime. I see some similarities in today’s business, there are guys who went out of company or executive roles and came back to accomplish the mission. And they did! In the book “The Cat in the Hat Comes Back” the little cat messes up the whole thing as cats A removes the Hat, CAT B comes out and as CAT B removes the hat Cat C comes out and Click here to Read more You can share on
% No comments Tags: Apple, Business, Cat-Z, Howard Schultz, Starbucks, Steve Jobs, Turn Around - Sudeep Gupta posted this in Marketing on March 22nd, 2010
 Creative Commons License photo credit: tipoyock I am sure most of us have read of Peter Pan in our childhood- A character created by famous Scottish novelist and playwright J. M. Barrie . In his novels Peter Pan has been depicted as a child which never grows to adulthood and has magical powers. So I thought of coining a term Peter Pan effect on sales growth. We are all aware the capacity of word mouth of publicity, it is strongest way of publicity. Today’s consumer has the power Click here to Read more You can share on
% No comments Tags: Complaints, Customer Feedback, Marketing, Peter Pan Effect, Public Relations - |
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