2010 March 07 | Sales@Par

Sudeep Gupta posted this in Marketing on March 7th, 2010

Apple's dance on iTunes

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Image for the Post- Apple's dance on iTunes

Image for the Post- Apple's dance on iTunes

Creative Commons License photo credit: Wootang01

Just consider these statistics. Apple store mentions iPod shuffle 2 GB as smallest player available with a GB can store 2000 songs. At $ 0.99 you will spend $ 1800 on music and it costs $ 59.00.

Not a bad proposition for Apple with earns any where around 30 % commission on the sale.

Apple itunes has a catalog of more than 700,000 songs, this includes music from all major labels. The original idea of the launch of stores in iTunes was to give liberation to the customers which felt they can’t download the music under subscription model. The services available were not very convenient as Internet speed was that good and also the customers can mix and match the music.

How did Apple achieved all this. Firstly, the content was Click here to Read more