Making sale at par ! ALWAYS
Management program on Marketing with Harry Beckwith 6th Sept 07 (Mumbai) and 7th Sept 07 (Bangalore)
Harry Bechwith is coming for a seminar to be held on 6th and 7th September at Mumbai and Bangalore respectively. Check out agenda of program. Click here
Harry Bechwith is well known author on marketing subjects and have written […]
Fast developing technology, more informed consumer and government regulations are forcing product designer and marketers to consider the environmental aspects of product and market. The Term "Green marketing"or "Environmental Marketing" is much written about subject today. However, green consumer and green marketing remain equivocal from product and market perspective.
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This is the comment I have made at Businessworld website. You can read this article" Small Car, Big Dreams" in Business World Magazine : Volume 27 Issue 11. For the week 30 July-31August 2007 http://www.businessworld.in/content/view/2199/2297 This small car is more than a big dream for Ratan Tata and it presents new dimension […]
Here is something latest and different than marketing for a change. This is latest water color creation I made it for my home. Haven't been able to put it on frame, Some Friends suggested to post it my blog, so here it is. I hope you will enjoy it.
Cheers Sudeep Check […]
Recently I read an interesting article on the marketing of Open Source Software. Author claims marketing of open source software is marketing in its purest form. Well I must say it is statement in its purest form. However, some points made in the article seems interesting. The fact that open source software projects are great […]
I have been reading about Gandhism off-late and more I read about the concept, greater I have respect for Mahatma Gandhi. And the thought which goes in mind very often; Are the Gandhi's thoughts relevant to marketing as well? The Gandhian concepts have become more relevant with concept of 8th P "PHILOSOPHY" being more talked […]
eMarketing is a comprehensive domain, it includes marketing via internet i.e. the banner ads marketing, affiliation programs, search marketing etc. It also includes marketing through email, blog marketing etc. The business model associated with are B2B (business to business), B2C (Business to consumers) and P2P (Peers to Peers). eMarketing has huge promises and certain limitation […]
More than ever, marketers are being pressured to deliver hard data on how their efforts increased the company's bottom line. In these days of lean profits and leaner budgets, a focus on metrics can mean the difference between a marketing department that's considered highly valuable and one on the brink of extinction. Three primary […]
The gaming market is in infancy but it is growing fast. The companies like Microsoft are aggressively promoting XBox 360 (first of its kind in India) and SONY is also very active with PS3. The telecom companies like Airtel are promoting the Gaming through Internet sites in a big way. Reliance Infocom recently announced for […]
This question comes to every one's mind: is the PR and Marketing in New Age is different from the PR and Marketing in the old times. The pictures CNN flashed during Iraq war or the google advert sing program. Are they diff rent then the news published by your good old newspaper or Lux being […]
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The Chinese use two brush strokes to write the word ‘crisis’. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger-but recognize the opportunity.
— John F. Kennedy
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