Making sale at par ! ALWAYS
Cricket in Indian subcontinent is something people will die for - literally such is passion for this sport in this subcontinent that when cricket matches are going on you will see empty streets, people glued to TV sets, crowds in front of electronics shops watching TV, people walking on road holding radio sets by their […]
I had written earlier a post on the war on standards. Recently this topic is was again in news . A recent news on Toshiba's corporation announcement that Toshiba will stop making HD DVD players and recorders is going to have a major impact on media industry. So we see history being repeated again […]
Rural marketing presents interesting challenge to a marketer. Different social, cultural and psychological aspects present new challenges in Rural Marketing. I would like to segment these aspects into 4 areas, this would help to characterize the rural marketing and tackle the issue in the focused manner.
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Fast developing technology, more informed consumer and government regulations are forcing product designer and marketers to consider the environmental aspects of product and market. The Term "Green marketing"or "Environmental Marketing" is much written about subject today. However, green consumer and green marketing remain equivocal from product and market perspective.
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Recently I read an interesting article on the marketing of Open Source Software. Author claims marketing of open source software is marketing in its purest form. Well I must say it is statement in its purest form. However, some points made in the article seems interesting. The fact that open source software projects are great […]
I have been reading about Gandhism off-late and more I read about the concept, greater I have respect for Mahatma Gandhi. And the thought which goes in mind very often; Are the Gandhi's thoughts relevant to marketing as well? The Gandhian concepts have become more relevant with concept of 8th P "PHILOSOPHY" being more talked […]
eMarketing is a comprehensive domain, it includes marketing via internet i.e. the banner ads marketing, affiliation programs, search marketing etc. It also includes marketing through email, blog marketing etc. The business model associated with are B2B (business to business), B2C (Business to consumers) and P2P (Peers to Peers). eMarketing has huge promises and certain limitation […]
More than ever, marketers are being pressured to deliver hard data on how their efforts increased the company's bottom line. In these days of lean profits and leaner budgets, a focus on metrics can mean the difference between a marketing department that's considered highly valuable and one on the brink of extinction. Three primary […]
The gaming market is in infancy but it is growing fast. The companies like Microsoft are aggressively promoting XBox 360 (first of its kind in India) and SONY is also very active with PS3. The telecom companies like Airtel are promoting the Gaming through Internet sites in a big way. Reliance Infocom recently announced for […]
This question comes to every one’s mind: is the PR and Marketing in New Age is different from the PR and Marketing in the old times. The pictures CNN flashed during Iraq war or the google advert sing program. Are they diff rent then the news published by your good old newspaper or Lux being […]
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The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense.
— Thomas Edison- The Great American Inventor
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