Business of Cricket

Knowledge Snippets on Sales & Marketing

Making sale at par ! ALWAYS

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Business of Cricket

Cricket in Indian subcontinent is something people will die for - literally such is passion for this sport in this subcontinent that when cricket matches are going on you will see empty streets, people glued to TV sets, crowds in front of electronics shops watching TV, people walking on road holding radio sets by their ears and discussions which are equally passionate at offices, at pan shops (small shops at square that sells Tobacco)

With time this passion in the public has grown and today’s corporations have made successful attempts to take out the money from the pockets of the crowds. Cricket in Indian subcontinent sells more than any other sports. Look at these figures: Today the BCCI annual revenue may be close to 3650 Million rupees. The current auction of IPL for 8 teams generated 720 Million USD. BCCI is said to have made over 1 Billion on TV rights itself. Remember 10 years back the BCCI accounts were in red. BCCI is expecting to generate 1 Billion USD (including annual contracts) by the launch of IPL. Apart from BCCI top Indian cricket players are sitting on the goldmine.

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Concept of Sales at Par

I have been in Sales for last so many years and experience in the field taught me quite a few lesson. This phrase "Sales at Par"; was in my mind for long time so when I launched my blog, it was natural choice.

The thought process for SALES AT PAR goes like this How should the sales process be that it should result in 100 % Satisfaction of Customer and Seller. The process of making deal is sometime complex, slow and variable. At times it is fast and easy. However, the experience one goes in making deal makes an impact for the future success in making deal with the same person or organization.

I know asking for 100 % is asking for 100 % perfection and thats why I preferred the word ;at par. A Sales process in total involves many steps with different stakeholder at different steps. The objective of the sales process is to achieve goal of 100 % to make the sales repeatable and forge the relationship which goes beyond striking deal. This involves many variables involving functions of marketing, environmental variable where sales happens and various cognitive factors involving the stakeholders.

Hence my effort in this blog is to talk and discuss about these factors involving the socio-political scenes, some new dimension of sales and marketing, also new technologies in sales function.

I would be happy to include your enlightened thoughts related to the above mentioned subjects. If you feel to contribute please let me know, I can send an invitation to you as an author.


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My Favorite Quotes

A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. — Mahatma Gandhi

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